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Event Details
Ce 24 mars après-midi, dans le cadre de Business to Museum & Tourism, Technofutur TIC organisera plusieurs conférences sur le Marketing Web des Musées et l’intégration des technologies Web 2.0 dans les activités muséales.
14h30 – 15h30
Adapter sa communication muséale au Web 2.0 - comment engager la conversation avec les internautes?
Que l’on soit déjà actif sur le Web classique ou non, le niveau de seuil se révèle peu élevé pour adapter autant ses modes de communication et de collaboration que sa stratégie. Cette conférence s’attachera à préciser les bonnes pratiques pour s’attaquer au Web 2.0 : niveau d’adoption par la population, principes et usages du Web 2.0, impacts pour les musées, les principaux freins, panel de solutions, design de la présence, cahier des charges, sélection de prestataire, coûts, mesure de l’efficacité,…
16h00 – 17h00
Panorama des outils et des usages du Web 2.0 dans les musées et le tourisme culturel
Tout au long de la chaîne de valeur - avant, pendant, après la visite - le Web 2.0 offre quantité de solutions et applications, souvent gratuites, toujours aisées d’appropriation, qui peuvent modifier et renforcer considérablement la capacité d’action. Toutes ont pour particularité de favoriser la collaboration avec les usagers. Petit tour d’horizon suggestif d’outils dédiés à la culture, pour changer à jamais la vie de votre musée.
Le salon B to Museum & Tourism est une initiative de l’a.s.b.l. Musées et Société en Wallonie. Ce projet s’inscrit dans la mutualisation des informations relatives au secteur socio-culturel. Cet événement propose un panaché de fournisseurs / prestataires de produits, de services culturels variés et de qualité dans les secteurs suivants : muséologie, communication, promotion, gestion, informatique, numérisation, conservation, restauration, scénographie, formation, édition, ... C’est la possibilité pour vous, acteurs culturels et touristiques, de rencontrer desfournisseurs clefs. Plus d’infos : www.msw.be
Infos pratiques
• Lieu : Auditorium du Moulin de Beez, rue du Moulin de Meuse 4b à 5000 Beez
• Accès : GRATUIT
Where
Moulin de Bezz
rue du Moulin de Meuse 4b
5000 Beez
Belgium
Other Maps:
Hosted By
Technofutur TIC
Un partenaire parmi bien d'autres :-)
